THE TASK
Obtain younger consumers (who currently don’t care about clothing quality) so Wild Yonder doesn’t lose them for the future.
THE AUDIENCE
Suburban Gen Zs that are looking to carpe diem post COVID and feel empowered by what they wear.
THE CONSUMER INSIGHT
When you’re wearing something you feel good in, you have the courage to take on any adventure.
THE STRATEGIC IDEA
Go outside (your comfort zone).
The task
Generate interest and motivate applications for the Apple Card among Apple users.
The audience
Millennials who are wary of big credit card companies and have their iPhone fully integrated into their everyday life.
The consumer insight
Your credit card is like a diary; you don’t want anyone else to get their hands on it or know its contents.
The strategic idea
Apple Card is the card that keeps your data personal.
The task
Launch IKEA’s new high-end furniture line, Elevate and motivate sales.
The audience
Millennial couples looking to purchase furniture with a high-end feel at a midrange price.
The consumer insight
Life moments are associated with big furniture purchases that often go without celebration.
The strategic idea
Let’s celebrate our furniture purchases!
The task
Inspire drinking occasions during COVID-19 that generate sales for Drizly.
The audience
Millennial and Gen Z drinkers who enjoyed drinking alcohol but rarely do now because of the extreme isolation they feel at home.
The consumer insight
People prefer to grab a drink in social settings, like a bar, because they don’t like drinking alone.
The strategic idea
Let’s help people feel less lonely!